Privacy Policy

Last Updated: September 23, 2026

At HVAC Web Design Lab (“HVAC Web Design Lab,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting the information you provide when you visit our website, contact us, request a website audit, schedule a consultation, or use our services.

This Privacy Policy explains what information we may collect, how we use it, how it may be shared with service providers, how we protect it, and the choices available to you.

This Privacy Policy applies to HVACWebDesignLab.com and related forms, pages, and online services operated by HVAC Web Design Lab.

1. Information We Collect

We may collect information that you voluntarily provide, information collected automatically when you use our Website, and information provided through third-party services integrated with our Website.

Information You Provide

Depending on how you interact with us, we may collect:

  • Name
  • Business or company name
  • Email address
  • Phone number
  • Business website URL
  • Business location or service area
  • Information about your HVAC business
  • Current website information
  • Project requirements
  • Website design or redesign requirements
  • Information submitted through our Free Website Audit form
  • Information submitted through contact forms
  • Information provided when scheduling a consultation
  • Communication preferences
  • Information contained in messages you send to us
  • Other information you voluntarily provide

Please do not submit sensitive personal information through general contact, audit, or consultation forms unless we specifically request it through an appropriate method.

2. Information Collected Automatically

When you visit our Website, certain information may be collected automatically.

This may include:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages viewed
  • Referring URLs
  • Date and time of visits
  • Approximate geographic location
  • Website interaction information
  • Device and technical information
  • Cookies and similar identifiers
  • Information about how you interact with forms, pages, buttons, and other Website features

The specific information collected depends on the technologies and third-party services currently enabled on our Website.

3. Analytics and Website Measurement

We may use analytics and measurement technologies to understand how visitors use our Website and to improve its performance, content, usability, and marketing.

Google Analytics

We may use Google Analytics to collect information about Website usage, such as pages viewed, sessions, device and browser information, approximate geographic information, and interaction data.

Google Analytics may use cookies and other identifiers to distinguish users and sessions.

We may use this information to:

  • Understand Website traffic
  • Analyze visitor behavior
  • Measure content performance
  • Identify technical issues
  • Improve Website navigation and user experience
  • Measure marketing and conversion performance

We do not intentionally send information to Google Analytics that directly identifies you, such as the contents of contact-form submissions, unless a specific integration is configured to do so and permitted under applicable requirements.

Google states that its Analytics policies prohibit customers from sending personally identifiable information to Google Analytics.

Google Tag Manager

We may use Google Tag Manager to manage Website tags and integrations, including analytics, advertising, security, and other technologies.

Google Tag Manager itself generally acts as a tag-management system, allowing tags to send information to third-party services such as Google Analytics.

The information ultimately collected depends on the tags and services configured through Google Tag Manager.

4. Cookies and Similar Technologies

Our Website may use cookies, pixels, local storage, tags, web beacons, and similar technologies.

We may use these technologies for:

  • Essential Website functionality
  • Security
  • Fraud and abuse prevention
  • Analytics
  • Performance measurement
  • Remembering preferences
  • Scheduling functionality
  • Understanding Website interactions
  • Marketing and advertising measurement
  • Improving our services

Some third-party services integrated into our Website may also place or access cookies or similar technologies.

Where required by applicable law, we will provide appropriate notice and obtain consent before using non-essential cookies or tracking technologies.

You can control or delete cookies through your browser settings. Disabling certain cookies may affect Website functionality.

5. Google reCAPTCHA

We may use Google reCAPTCHA or reCAPTCHA Enterprise on forms and other areas of our Website to help prevent spam, automated submissions, fraud, and abuse.

reCAPTCHA may analyze information about your device, browser, software, and interaction with the Website for security and risk analysis purposes. Google states that reCAPTCHA uses such information for operating and protecting the service rather than personalized advertising.

Google’s current reCAPTCHA documentation also states that reCAPTCHA uses a necessary _GRECAPTCHA cookie when the service performs its risk analysis.

If reCAPTCHA is enabled on our Website, your use of the feature is subject to the applicable Google service terms and privacy practices.

6. YouTube Videos

We may embed videos hosted by YouTube on our Website, including videos that introduce HVAC Web Design Lab, explain our services, or provide educational content.

When you interact with an embedded YouTube video, YouTube and Google may receive information associated with your interaction with the embedded content.

Google explains that websites embedding YouTube content can cause information such as the page URL and IP address to be sent to Google, and Google may use cookies or similar technologies depending on the implementation and settings.

Where practical, we may use YouTube’s Privacy-Enhanced Mode, which uses the youtube-nocookie.com domain and limits the use of embedded-video views for personalizing the viewer’s YouTube experience.

7. Calendly and Appointment Scheduling

We may use Calendly or another scheduling service to allow visitors to schedule consultations, meetings, or calls with HVAC Web Design Lab.

When you schedule a meeting, you may be asked to provide information such as:

  • Name
  • Email address
  • Phone number
  • Meeting details
  • Date and time preferences
  • Information included in scheduling questions
  • Other information necessary to arrange the meeting

Calendly may also process technical and usage information associated with its services.

The information you submit through an appointment scheduling system may be processed by the scheduling provider on our behalf.

8. GoHighLevel and CRM Services

We may use GoHighLevel (HighLevel) or another customer relationship management (CRM) platform to manage inquiries, leads, consultations, communications, and client relationships.

Information submitted through our forms or other communication channels may be transferred to our CRM for purposes such as:

  • Managing inquiries
  • Following up with prospective clients
  • Scheduling consultations
  • Managing project communications
  • Maintaining business records
  • Sending requested communications
  • Managing sales and client relationships

HighLevel describes situations where it acts as a processor when its customers use the platform to collect and process their customers’ personal information.

We will configure our CRM and related integrations according to our business requirements and applicable privacy obligations.

9. Email Communications

We may use email service providers, CRM platforms, or marketing platforms to send communications.

These communications may include:

  • Responses to inquiries
  • Website audit information
  • Consultation confirmations
  • Project-related communications
  • Service information
  • Educational resources
  • Newsletters
  • Marketing communications, where permitted

Email service providers may process your email address and other information necessary to deliver and measure communications.

Where required by applicable law, we will obtain appropriate consent for promotional email communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

10. Meta Pixel and Advertising Technologies

We may use Meta Pixel or other advertising and conversion-tracking technologies to understand the effectiveness of our advertising and marketing activities.

If enabled, these technologies may collect information about Website visits, interactions, device/browser information, pages viewed, and other events that occur on the Website.

Meta states that its Business Tools, including the Meta Pixel, can receive information from websites and other partners about activities occurring on or off Meta products.

We may use this information to:

  • Measure advertising performance
  • Understand Website conversions
  • Create or improve advertising audiences
  • Deliver relevant advertising where permitted
  • Improve marketing campaigns

Where required by applicable law, we will obtain appropriate consent before activating non-essential advertising or tracking technologies.

11. Hotjar and User Experience Analytics

We may use Hotjar or similar user-experience analytics tools to understand how visitors interact with our Website.

Depending on the configuration, these tools may collect information such as:

  • Pages viewed
  • Device and browser information
  • Screen resolution
  • Website interactions
  • Navigation behavior
  • Clicks and scrolling behavior
  • Feedback submitted through Website features
  • Other Website usage information

Hotjar describes its platform as providing visual behavior insights and interaction data, and its policies describe information that may be processed when a Hotjar-enabled site is visited.

Where such technology is used, we will configure it to avoid intentionally collecting unnecessary sensitive information through session recordings, forms, or similar features.

12. How We Use Your Information

We may use collected information to:

  • Respond to inquiries
  • Provide requested information
  • Perform free website audits
  • Communicate with prospective clients
  • Schedule consultations
  • Prepare proposals and estimates
  • Provide website design services
  • Provide website redesign services
  • Provide local SEO services
  • Manage client relationships
  • Improve our Website and services
  • Analyze Website traffic and performance
  • Measure marketing campaigns
  • Prevent spam and abuse
  • Maintain Website security
  • Send requested communications
  • Send marketing communications where permitted
  • Comply with applicable legal obligations

13. How We Share Information

We do not sell your personal information as part of our ordinary business operations.

We may share or allow access to information with trusted service providers that help us operate our business and Website.

These may include providers for:

  • Website hosting
  • Analytics
  • Tag management
  • Security and spam prevention
  • Appointment scheduling
  • CRM and lead management
  • Email delivery
  • Marketing and advertising
  • Website performance analysis
  • Payment processing, where applicable
  • Technical support

Examples may include Google, YouTube, Calendly, GoHighLevel/HighLevel, Meta, Hotjar, and other providers that we may use from time to time.

The actual third-party services used on the Website may change as our business and technology evolve.

We may also disclose information when reasonably necessary to:

  • Comply with applicable law
  • Respond to lawful legal requests
  • Protect our rights or property
  • Protect users or others
  • Investigate fraud or abuse
  • Address security issues
  • Enforce agreements or policies
  • Complete a business transaction involving our business or assets

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • The purpose for which the information was collected
  • Whether you have an ongoing business relationship with us
  • Legal or accounting requirements
  • Security requirements
  • The need to resolve disputes
  • Our legitimate business needs

Third-party providers may retain information according to their own policies, contractual requirements, and applicable law.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

15. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

You should therefore avoid submitting highly sensitive information through ordinary Website forms or email.

16. International Data Processing

Some of our service providers may operate or process information in countries outside the country where you live.

As a result, information submitted to HVAC Web Design Lab may be processed internationally.

Where applicable, we seek to use appropriate contractual, technical, and organizational safeguards for such processing.

17. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information.

These may include the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Request restriction of certain processing
  • Object to certain processing
  • Withdraw consent where processing is based on consent
  • Request a copy of certain personal information
  • Opt out of certain marketing communications
  • Exercise other rights provided by applicable privacy laws

These rights may be subject to legal exceptions and limitations.

To exercise an applicable right, contact us using the information below.

We may need to verify your identity before completing certain requests.

18. Marketing Choices

If you receive marketing communications from us, you may unsubscribe at any time.

You can generally do this by:

  • Clicking the unsubscribe link in a marketing email; or
  • Contacting us directly.

Opting out of marketing communications does not prevent us from sending important transactional or service-related communications, such as messages concerning an active project or scheduled consultation.

19. Third-Party Websites and Services

Our Website may contain links to third-party websites or services.

Examples may include:

  • YouTube
  • Facebook/Meta
  • Calendly
  • Other social media platforms
  • External resources
  • Partner websites

These third parties operate under their own privacy policies and terms.

We are not responsible for the privacy practices or security of third-party websites that we do not control.

We recommend reviewing their privacy policies before providing personal information.

20. Children’s Privacy

Our Website and services are intended for businesses and general audiences and are not directed toward children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our services
  • Our Website
  • Technology
  • Third-party service providers
  • Business practices
  • Privacy requirements
  • Applicable laws

When we make changes, we will update the Last Updated date at the top of this page.

We encourage you to periodically review this Privacy Policy.

22. Contact Us

If you have questions about this Privacy Policy, our data practices, or your personal information, please contact us.

HVAC Web Design Lab

Website: HVACWebDesignLab.com

You may also contact us through our Contact page.

23. Acceptance of This Privacy Policy

By using our Website, you acknowledge that you have had an opportunity to review this Privacy Policy.

If you do not agree with our privacy practices, please discontinue use of the Website.